BBH Annual Greater China ETF Investor Survey: ETF Assets reach record highs as Greater China propels ETF investment in APAC

September 11, 2024--77% of investors predict they will increase their use of ETFs in the next 12 months.
Exchange Traded Fund (ETF) asset growth has hit new highs in the Greater China region, with investor demand fueling growth and 77% of investors predicting increased ETF use in the next year. The findings of the 7th Annual Greater China ETF Investor Survey from Brown Brothers Harriman & Co. (BBH), a global leading ETF custodian and administrator, show that ETFs and the strategies being deployed in Greater China are continuing to evolve.

The Greater China survey-a subset of BBH's Global ETF Investor Survey-represents the opinions of more than 100 ETF investors from Mainland, Hong Kong and Taiwan, where 59% of respondents manage over USD$1 billion in assets and of which, 39% have 50% of their portfolio invested in ETFs (compared with 24% globally).

Key Findings:

GREATER CHINA: ETF growth leads APAC:

Substantial growth for ETFs: For the first half of 2024, Greater China accounted for USD$102 billion of net new flows, representing 70% of all net new flows in APAC.

view the 2024 Greater China ETF Investor Survey

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Dissecting Medium-Term Growth Prospects for Asia

August 22, 2025-Summary
This paper explores Asia-Pacific's medium-term growth prospects using two approaches. First, growth accounting analysis and machine-learning estimation reveal how demographics, capital deepening, productivity, and human capital shaped Asia's growth.