Africa Topples Asia, Europe, Us As Africa's Preferred Trade Market

November 18, 2024--African businesses increasingly prefer to trade across the continent's borders over out-of-the-continent markets like Asia, the US, and Europe, due to a rising quality of made-in-Africa goods, lower market prices, and accessibility.

The latest Standard Bank Africa Trade Barometer, which tracks 10 African countries among the 54 signatory nations of the African Continental Free Trade Area Agreement (AfCFTA) shows 37% of the businesses prefer partners based in African markets compared to Asia(24%), Europe(16%) and North America(3%).

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